For Kristina Romanova, Aman Essentials represents an opportunity to extend the philosophy of Aman beyond its destinations and into everyday life. As CEO of Aman Essentials, she has helped guide the brand’s evolution across beauty, wellness, fragrance and lifestyle categories while remaining committed to the values that have long defined the Aman experience.

Since joining Aman in 2020 and later assuming leadership of Aman Essentials, Kristina Romanova has played an important role in shaping the brand’s growth and long term vision. Her approach reflects a balance between preserving the values that have defined Aman for decades and introducing new opportunities for modern luxury consumers seeking authenticity, quality and purpose.

Under her leadership, Aman Essentials has expanded across a range of lifestyle categories including skincare, fragrance, wellness and luxury essentials. Each collection is inspired by the principles that have long distinguished the Aman experience: simplicity, craftsmanship, attention to detail and a deep respect for wellbeing.

Rather than following trends, the brand focuses on creating products that reflect a sense of permanence and intention. Every offering is designed to embody the calm, refinement and understated elegance that have become synonymous with the Aman name.

For Kristina, Aman Essentials is more than a retail or lifestyle venture. It is an opportunity to translate the spirit of Aman into meaningful experiences that extend beyond travel and hospitality. Through carefully curated products and a commitment to quality, the brand seeks to create a deeper connection between luxury and everyday living.

Today, Aman Essentials continues to evolve as a modern expression of the Aman world. Guided by innovation, craftsmanship and a clear sense of purpose, it reflects a vision where beauty, wellness and lifestyle come together to create experiences that are both refined and enduring.

The Vision Behind Aman Essentials is ultimately a story of thoughtful growth, enduring values and a commitment to bringing the timeless philosophy of Aman into new dimensions of contemporary luxury.